Effective Date: 2026.01.01
This ‘Cookie and Tracking Technology Policy’ explains how MaxFusion Group Inc. and its affiliated entities use cookies and similar technologies in connection with websites, digital platforms, and online services operated by the Group Companies.
This policy forms part of the MaxFusion Group privacy and data governance framework and should be read together with the MaxFusion Group Privacy Policy, the MaxFusion Group Sub-Processor Disclosure, and the MaxFusion Group Data Retention Policy.
This policy applies to MaxFusion Group Inc., Hanson Energy Inc., ReFusion Recycling Inc., and Inquill Agency LLC, together with any affiliated brands, services, or digital platforms operated within the MaxFusion Group ecosystem (collectively referred to as the “Group Companies,” “MaxFusion Group,” or “Group”).
The purpose of this policy is to explain the types of cookies and tracking technologies used by the Group Companies, the purposes for which such technologies are deployed, and the choices available to users regarding the use of such technologies.
Cookies are small text files that are stored on a user’s device when visiting a website. These files allow a website to recognize returning users, maintain session functionality, remember user preferences, and collect aggregated information about how visitors interact with the website.
Cookies may be placed directly by the website being visited (commonly referred to as first-party cookies) or by third-party services integrated into the website (commonly referred to as third-party cookies).
In addition to cookies, similar technologies may also be used, including tracking pixels, analytics scripts, local storage objects, and advertising identifiers. For simplicity, these technologies are collectively referred to in this document as “cookies” unless otherwise specified.
The Group Companies use several categories of cookies in order to operate websites effectively and improve digital services.
These categories generally include essential cookies, analytics cookies, marketing cookies, and functional cookies. Each category serves a different operational purpose and may involve different third-party providers.
Essential cookies are required for the basic operation of websites and digital platforms. These cookies enable core functionality such as page navigation, security protections, and access to secure areas of a website.
Without these cookies, certain services or website features may not function correctly.
Essential cookie systems may include infrastructure used by:
These cookies typically store temporary session identifiers and technical metadata required for secure website operation.
Functional cookies allow websites to remember user preferences and settings in order to improve the user experience. These cookies may store language preferences, interface settings, or scheduling data associated with booking systems or digital forms.
Functional technologies may include integrations with the following systems:
These cookies are used to improve the functionality and usability of the website.
Analytics cookies help the Group Companies understand how visitors interact with websites and digital platforms. These technologies collect information about page views, navigation patterns, session duration, device types, and other aggregated usage metrics.
This information is used to improve website design, optimize digital services, and understand how users engage with online content.
Analytics platforms used by the Group Companies may include:
These analytics tools typically collect aggregated or pseudonymous data and are not intended to directly identify individual users.
Marketing cookies may be used to measure advertising effectiveness, support remarketing campaigns, and help deliver relevant advertisements through digital advertising platforms.
These technologies allow advertising platforms to understand whether a user has visited a website and may enable advertising campaigns to reach users on other digital platforms.
Marketing technologies used by the Group Companies may include:
These systems may place tracking pixels or cookies on websites in order to measure campaign performance.
Where required by applicable law, marketing cookies are deployed only with the consent of the user.
Where required under applicable privacy laws such as the GDPR, UK GDPR, or similar data protection regulations, the Group Companies obtain user consent prior to placing non-essential cookies on a user’s device.
Cookie preferences may be managed through a cookie consent banner presented to users when they first visit the website.
The cookie consent management platform used by the Group Companies may include systems such as:
Users may withdraw or modify their cookie preferences at any time through the cookie settings available on the website.
Most web browsers allow users to control cookie behavior through browser settings. Users may configure their browser to block certain types of cookies, delete stored cookies, or receive notifications when cookies are being placed.
Disabling cookies may affect the functionality of certain features on the Group Companies’ websites, including form submissions, authentication features, and interactive components.
Instructions for managing cookies can typically be found in the help documentation for the relevant browser.
Some cookies may be placed by third-party services that appear on the Group Companies’ websites. These third parties may collect information about user activity across different websites.
Examples of third-party services that may set cookies include analytics providers, advertising platforms, social media integrations, and embedded content providers.
The Group Companies do not control the operation of third-party cookies placed by external providers. Users should review the privacy policies of those providers for additional information about how such cookies are used.
The Group Companies may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or operational practices.
The most current version of this policy will be maintained at:
Questions regarding this Cookie Policy may be directed to:
legal@maxfusiongroup.com